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Neutralizes yellow and brassy tones. Best for blondes, gray, and platinum Our Purple Shampoo is expertly formulated to refresh your hair color in just 5 to 10 minutes. Specifically designed for those who've bleached, lightened, or colored their hair blonde or added highlights, this shampoo effectively neutralizes yellow tones by infusing them with a purple pigment. It's also a fantastic choice for silver hair, enhancing, extending, and revitalizing its color. With just one wash, you'll experience a fresher and more vibrant look.
Your At-Home Hair Savior: Ideal for color-treated, bleached hair with yellow brassy tones, or silver hair.
Targeted Toning: Developed to combat unwanted yellow and brassy tones that crop up 4 weeks post-dye.
Quick Results: Achieve the desired effect in a mere 5 minutes.
Clean and Stain-Free: No worries about stained hands, bathroom, or sink.
Glove-Free Application: Gentle enough for use without the need for gloves.
You don't need to wash your hair before using our Purple Shampoo. It contains a natural surfactant that effectively cleanses your hair, making it a convenient 2-in-1 product (cleanses + tones). However, if your hair has oils or styling products like gels or hairsprays, it's advisable to use a regular shampoo beforehand.
You can use Purple Shampoo up to 2 times a week to maintain and refresh your hair color.
Alternate between your regular shampoo and Purple Shampoo for the best results.
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